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Wendy's® is taking its March Madness® game to the next level as the Official Dunks of the NCAA® March Madness. This year, Wendy's is spotlighting the most iconic dunk of all time – Wendy's Frosty® and Fries – and giving fans even more ways to dunk their favorites all tournament long. From Hot & Crispy Fries dipped into a Classic Chocolate or Vanilla Frosty, to Nuggets and Tendys in Wendy's dipping sauces, the Wendy's Dunks Menu celebrates how fans actually dunk – with food in hand. Wendy’s Takes the Court as the Official Dunks Partner of March Madness®, Introducing a New Tournament Ready Dunks Menu Wendy’s Takes the Court as the Official Dunks Partner of March Madness®, Introducing a New Tournament Ready Dunks Menu Dunks Menu The Official Dunks Menu tips off in the Wendy's App and on Wendys.com starting today. Here's the official play-by-play: Starting today, March 16: The Dunks Menu will be available to order through the Wendy's app or Wendy's.com, and the starting lineup includes a Classic Chocolate or Vanilla Frosty and Wendy's Hot & Crispy Fries. Starting Monday, March 23: The Dunks Menu expands to include even more options including 6 pc. Nuggets (Crispy or Spicy) or 3 pc. Tendys for dunking in Wendy's sauce roster. "March Madness is fueled by unforgettable dunks, and Wendy's is bringing that same energy with the most iconic dunk of all – Hot & Crispy Fries in a Classic Frosty," said Lindsay Radkoski, U.S. Chief Marketing Officer for The Wendy's Company. "It's the signature play fans have known and loved for years, and this season we're turning up the excitement with even more crave-worthy ways to enjoy Wendy's all tournament long." Score Biggie with Wendy's Dunkstakes (In-App) Between March 16 and April 6, the purchase of an item through the Dunks Menu available within the Wendy's App will automatically enters guests into a Dunkstakes* for a chance to win prizes, such as: One Grand Prize of $100,000 cash 10 cash prizes of $1,000 25 pairs of dunk-inspired custom sneakers 500 Wendy's gift cards — so fans can keep dunking long after the season ends The Championship Dunk: Free Dunk for America Offer The NCAA Division I Men's Basketball Championship broadcasts will run across TBS, CBS, TNT and truTV for the whole tournament, but Wendy's biggest dunk of the both tournaments will happen off the court with the first-ever FREE Dunk for America offer. When the first dunk occurs during the 2026 NCAA Division I Women's Basketball National Championship game (airing Sunday, April 5 on ABC) or the 2026 NCAA Division I Men's Basketball National Championship Game (airing Monday, April 6 on TBS), Wendy's unlocks a nationwide Free Dunk for America offer. On Tuesday, April 7, fans can visit participating Wendy's restaurants nationwide to redeem a free OG dunk pairing – a small Hot & Crispy Fries paired with a small Chocolate or Vanilla Frosty Classic – in-restaurant only.** Because no matter who your team is, we are all rooting for dunks at Wendy's. ABOUT WENDY'S The Wendy's Company (Nasdaq: WEN) and Wendy's® franchisees employ hundreds of thousands of people across more than 7,000 restaurants worldwide. Founded in 1969, Wendy's is committed to the promise of Fresh Famous Food, Made Right, For You, delivered to customers through its craveable menu including made-to-order square hamburgers using fresh beef***, and fan favorites like the Spicy Chicken Sandwich and nuggets, Baconator®, and the Frosty® dessert. Wendy's supports the Dave Thomas Foundation for Adoption®, established by its founder, which seeks to dramatically increase the number of adoptions of children waiting in North America's foster care system. Learn more about Wendy's at www.wendys.com. For details on franchising, visit www.wendys.com/franchising. Connect with Wendy's on X, Instagram and Facebook. ABOUT THE NCAA The National Collegiate Athletic Association provides a world-class athletics and academic experience that fosters lifelong well-being for more than 520,000 student-athletes annually. The NCAA stages 92 championships across three divisions, and its 1,100 member schools provide nearly $4 billion in athletics scholarships every year. Visit ncaa.org and ncaa.com for more. *NO PURCHASE NECESSARY. A purchase or payment of any kind will not increase your chances of winning. Open to legal residents of the 50 U.S./D.C. who are 18 years of age or older as of the date of entry. Void where prohibited or restricted by law. Wendy's Dunkstakes begins at 9:00 a.m. ET on March 16, 2026 & ends at 11:59 p.m. ET on April 6, 2026. App/Website entry is open only to Wendy's Rewards members. See Official Rules, including odds, alternate method of entering the sweepstakes, and prize descriptions. Sponsored by The Wendy's National Advertising Program, Inc. ** Offer only available in-restaurant upon request at participating U.S. Wendy's on April 7, 2026. No purchase necessary. Limit one (1) free Small Fry and Small Frosty Classic per person. A la carte only. While supplies last. Not valid for digital or delivery orders or with any other discount or offer. No substitutions. ***Fresh beef available in the contiguous U.S. and Alaska, as well as Canada, Mexico, Puerto Rico, the UK, and other select international markets SOURCE The Wendy's Company

UFC®, the world's premier mixed martial arts organization, today announced a strategic partnership with FoodStory Brands (FSB), an award-winning incubator and disruptive innovator in the consumer-packaged goods (CPG) food and beverage space, to develop and launch a high-performance, nutritionist-backed protein bar for the fast-growing performance nutrition category. The partnership was brokered by UFC's licensing agent, IMG Licensing. This groundbreaking collaboration merges the UFC Performance Institute (UFC PI), the world's leading combat sports performance training, research, rehabilitation, and nutrition center, with FoodStory Brands' expertise in scaling disruptive, high-quality food brands. The result will be an exciting and compelling new brand, to be announced later this year, and a line of elevated and innovative high-protein bars with targeted functional ingredients, leveraging research-driven nutrition to meet the demands of UFC athletes as well as performance-minded consumers. "By bringing together the UFC Performance Institute's experience working daily with the world's best combat sport athletes and FoodStory's ability to turn bold ideas into high-quality consumer products, we have a powerful combination," said Dr. Duncan French, Senior Vice President, UFC Performance Institute. "Through close collaboration, we have developed a protein bar that reflects how athletes train, fuel, and recover, and we are making this available to general consumers. We believe this partnership has produced something truly unique that will stand out as a leader in the market and raise the standards for performance nutrition." "At FoodStory Brands, we pride ourselves on creating meaningful brand stories and amazing products backed by powerful consumer insight and innovation," said Jordan Jedeikin, EVP Business Development at FoodStory Brands. "Collaborating with UFC—a global powerhouse in performance, endurance, and innovation—gives us a unique opportunity to bring a nutritionist-backed, high-performance protein bar to market that's designed for both elite athletes and everyday achievers." UFC opened the first Performance Institute at UFC headquarters in Las Vegas in 2017, followed by facilities in Shanghai in 2019 and Mexico City in 2024. Since its inception, the UFC PI has become an essential resource for UFC athletes around the world, supporting over 80% of the roster through in-person coaching, remote interactions, or UFC event services. In addition to supporting athletes locally in China and Mexico, the UFC PI Shanghai and Mexico City locations serve as training hubs to develop MMA athletes from the greater Asia and Latin America regions, respectively. FoodStory Brands has emerged as one of the fastest-growing innovators in the CPG food and beverage sector, specializing in curating brands that bring disruption and revitalization to mature categories. The company scaled Fresh Cravings into a national $100 million refrigerated dips brand, developed an award-winning Yellowstone licensing program that has driven over $100 million in sales, and continues to expand its portfolio with innovative national launches like Upper Cut (America's Fastest Growing Deli Snack Brand) and Mad Genius (a new Gen Z focused frozen snacks and apps mashup brand). About UFC® UFC® is the world's premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 330 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while distributing programming to more than 950 million broadcast and digital households across more than 210 countries and territories. UFC's athlete roster features the world's best MMA athletes representing more than 75 countries. The organization's digital offerings include UFC FIGHT PASS®, one of the world's leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok: @UFC. About the UFC Performance Institute The UFC Performance Institute (UFC PI) is the world's first mixed martial arts multi-disciplinary research, innovation and performance center. The UFC PI is equipped with a full-time staff of experts in the fields of strength and conditioning, nutrition, and physical therapy, with a designed focus to providing athletes with world-class performance optimization. The first facility opened in Las Vegas in 2017, followed by additional locations in Shanghai in 2019 and Mexico City in 2024. All UFC PI services are offered at no cost to UFC athletes. For more information on the UFC Performance Institute, please visit ufcpi.com. About FoodStory Brands FoodStory Brands, founded in 2015, is an award-winning family-owned and operated consumer packaged goods company (CPG) based in Phoenix, Arizona with regional satellite offices across the country. Passionate about finding and developing new food and beverage products, the company specializes in building challenger brands that create disruption and revitalize categories. The company has built and scaled national brands like Fresh Cravings and has won over 100 awards for product innovation, packaging design, marketing campaigns and food licensing programs. The team has curated and launched two new national brands in Mad Genius and Upper Cut. In addition, FoodStory Brands brings to life compelling stories with iconic global brands like award-winning Yellowstone Authentic Cowboy Cuisine, among many others. Beyond brand building, FoodStory Brands is deeply invested in giving back to its communities, consistently dedicating volunteer hours and financial resources to local and national nonprofits. To learn more about FoodStory Brands, visit www.foodstorybrands.com.

UFC 324: Gaethje vs. Pimblett was contested in front of a live crowd of 19,481 spectators inside sold-out T-Mobile Arena in Las Vegas. Featuring Gaethje in the UFC World Championship fight and a total of five bouts on the Main Card, the spectacle was broadcast live on the Paramount+ platform as the new home for UFC live events. Monster Energy's Gaethje (27-5) stepped into the 155-pound division title fight after most recently defeating Rafael Fiziev at UFC 313 in Las Vegas in March 2025. Saturday night's opponent, "The Baddy" Pimblett (23-4) from Liverpool, England, came to Las Vegas on an unbroken win streak of seven victories since joining the UFC promotion in 2021. Pimblett most recently submitted Michael Chandler at UFC 314 in April 2025 to earn his shot at the Interim Lightweight title. The UFC title bout unfolded at maximum intensity as both fighters held nothing back from the start. In the dramatic opening moments, Gaethje absorbed a high kick and fired back with a hard uppercut that rocked Pimblett to the canvas. Gaethje swarmed to secure what looked like an early finish, but Pimblett escaped. Both fighters continued to exchange punches on the feet, with Gaethje dealing a body shot to the solar plexus for more damage. The second round saw Pimblett looking to draw on his range advantage, landing jabs and leg kicks from the distance. But Gaethje kept it close range, launching an all-out assault of punches and a headlock against the fence. In a dominant scene, Gaethje again dropped Pimblett with a knee to the head at 30 seconds left in the round, then dropping an elbow to the face right before the bell. Round 3 delivered moments of grit and intensity worthy of a UFC championship fight as Pimblett mounted a resurgence. Hurting Gaethje with jabs and counter punches, the Englishman also doubled down on damaging kicks to the leg to gain the upper hand. The fight descended into all-out warfare in the championship rounds. Gaethje resumed control in Round 4 after landing body punches and bloodying Pimblett's face with stinging hooks as well as a high knee. As both fighters threw their full arsenal at one another in the final round, Gaethje defended against a takedown and found openings for more brutal right hands. The fight ended with Gaethje in control after Pimblett had been dropped to the canvas two times and left bloodied, but still standing. After going to the score cards, the judges pronounced Gaethje the winner by unanimous decision (49-46, 49-46, and 48-47) and UFC Interim Lightweight Champion. The five-round war earned both athletes the UFC's $100,000 Fight of the Night bonus, marking the tenth bonus earned by Gaethje in this category. "I could feel it, this guy was trying to hurt me the whole time, and if I took my foot off the pedal for a second, he was on my ass, and he did a good job up until the last second. I really wanted to finish him, but I loved teaching him a lesson," said Monster Energy's Gaethje upon claiming the championship in Las Vegas. "Anything can happen at any moment, you've just got to bet on yourself, and tonight I bet on me, not literally, but figuratively, and that's just what we're doing," said Gaethje in his Octagon interview. Gaethje makes history as the first two-time interim champion in UFC history. Moving ahead, Gaethje will now challenge Ilia Topuria's undisputed title. Stay tuned for updates from "The Highlight" Gaethje! Monster Energy's elite UFC athletes include Alex Pereira, Belal Muhammad, Dricus Du Plessis, Merab Dvalishvili, Valentina Shevchenko, Weili Zhang, Marlon Vera, Justin Gaethje, Brandon Moreno, Giga Chikadze, Johnny Walker, Sean Strickland, Dan Ige, Diego Lopes, Daniel Zellhuber, Derrick Lewis, Alexa Grasso, Raul Rosas Jr., Tatsuro Taira, Shara Magomedov, Patricio Pitbull, Maycee Barber, Aaron Pico, Patchy Mix, Jasmine Jasudavicius, Kayla Harrison, Malcolm Wellmaker, Mansur Abdul-Malik, Manuel Torres, and Joshua Van. For more on Monster Energy's MMA athletes, visit www.monsterenergy.com. Follow Monster Energy on YouTube, Facebook, Instagram, X, and TikTok.